Our Story
Differently started in Johannesburg in 2018 with two cousins, two contrasting perspectives and a shared love of fashion.
We had both grown up loving clothes, but at the time the choice felt pretty limited. The big retail chains were accessible, but often lacked the quality, fit and detail we were looking for. On the other end was designer fashion, which felt out of reach. There wasn’t much in between, especially not something locally made.
Silver has always had the stronger fashion instinct, drawn to unusual prints, shapes and ideas that feel new. Michelle tends to look at those ideas from another angle: how they will fit, how they will be worn, and how they work in real life.
Somewhere in the middle of those two perspectives is where Differently lives.
The brand has grown and matured with us, but the heart of it is still the same: bold prints, flattering shapes, pieces that work with the body, and just enough of the unexpected to make them feel special.
Made by us
Every Differently garment is produced by our own in-house team in Johannesburg. We don’t buy finished clothing or outsource our production elsewhere. From cutting to sewing and finishing, our pieces are made by the people behind the brand, giving us the freedom to be involved in every part of the process. This means ethical production, fair trade and minimising textile waste.
Close to our customers
We love meeting our customers face to face, whether that’s at markets, pop-ups or through the conversations we have online. Hearing what people love, what they struggle with and what they want to see next often feeds directly into the way we develop future pieces and collections.
Designed to be worn
We love bold prints, interesting shapes and details that feel a little unexpected, but wearability always matters. Fit, movement and how a piece works on the body are part of the design process from the start — not something we think about afterwards.
