Privacy Policy
At Differently, we respect your privacy and are committed to protecting your personal information.
This Privacy Policy explains what personal information we collect, why we collect it, how we use and share it, and the choices available to you when you visit our website, place an order, contact us or otherwise interact with Differently.
We process personal information in accordance with applicable South African data protection laws, including the Protection of Personal Information Act 4 of 2013 (POPIA).
1. Information we collect
We collect and process personal information that you provide to us when using our website, placing an order, contacting us, subscribing to marketing communications or interacting with our services.
This may include:
- your name;
- email address;
- telephone number;
- billing and delivery address;
- order and purchase information;
- payment-related information;
- information you provide when contacting us;
- information you provide when entering a competition, completing a form or responding to a survey; and
- any other information you choose to provide to us.
Payment information may be processed directly by our payment providers rather than being stored by Differently.
When you browse our website, certain information may also be collected automatically, including your:
- Internet Protocol (IP) address;
- browser type;
- device type;
- operating system;
- pages visited;
- interactions with our website;
- referring website or source; and
- approximate location derived from technical information such as your IP address.
2. How we collect your information
We may collect personal information when you:
- browse or use our website;
- create or use a customer account;
- place an order;
- complete an online form;
- contact us by email, telephone, social media or another communication channel;
- subscribe to marketing communications;
- enter a promotion, competition or giveaway;
- respond to a survey or provide feedback; or
- otherwise interact with Differently.
We may also receive certain information from service providers that help us operate our business, such as ecommerce platforms, payment providers, delivery partners, analytics providers and marketing platforms.
3. Why we use your information
We may use your personal information where reasonably necessary to operate our business and provide our services.
This includes using your information to:
- process and fulfil your orders;
- arrange payment and delivery;
- provide customer service and respond to enquiries;
- communicate with you about your order;
- manage returns, exchanges and refunds;
- maintain and improve our website and services;
- understand how customers use our website;
- prevent fraud, abuse or unlawful activity;
- protect our legal rights;
- comply with legal, regulatory, accounting or reporting requirements;
- maintain appropriate business and transaction records;
- conduct aggregated analysis to understand our business and customers; and
- send marketing communications where you have chosen to receive them or where otherwise permitted by applicable law.
Where we use information for analytics or reporting, we may aggregate or anonymise information where appropriate.
4. Orders, payments and service providers
Differently uses third-party service providers to operate our online store and provide services to our customers.
These may include providers involved in:
- ecommerce hosting and store functionality;
- payment processing;
- delivery and courier services;
- accounting and business administration;
- email and customer communications;
- website analytics;
- advertising and marketing; and
- fraud prevention and security.
We only share personal information with service providers where reasonably necessary for them to provide services to us or to you.
For example, we may need to provide your name, delivery address and contact details to a courier in order to deliver your order.
Our online store is powered by Shopify, which may process information on our behalf in connection with the operation of our website and online store.
Payment providers may process payment and transaction information in accordance with their own security standards and privacy practices.
We do not sell your personal information to third parties for profit or for their own marketing purposes.
5. Marketing communications
You may choose to receive marketing communications from Differently.
These communications may include information about:
- new collections and arrivals;
- promotions and discount offers;
- markets, events and pop-ups;
- competitions;
- product launches; and
- other Differently news and updates.
Marketing communications are optional.
You may unsubscribe at any time by:
- clicking the unsubscribe link in a marketing email; or
- contacting us at info@differently.co.za.
Unsubscribing from marketing communications will not prevent us from sending transactional or service-related communications that are necessary to manage your orders or customer relationship.
6. Cookies and similar technologies
Our website uses cookies and similar technologies to operate correctly, remember your preferences, maintain your shopping cart, understand how visitors use our website and, where applicable, support advertising and marketing.
Cookies are small files stored on your browser or device when you visit a website. Some cookies are necessary for our website and checkout to function, while others may help us analyse website traffic or understand the effectiveness of our marketing.
You can manage or disable cookies through your browser settings. Please note that disabling certain cookies may affect how some features of our website work.
We may use the following types of cookies:
Strictly necessary cookies
These cookies are required for the website to function correctly. They may support features such as security, shopping carts, checkout and account functionality.
Functional cookies
These cookies help the website remember choices you make and provide improved or personalised functionality.
Analytics and performance cookies
These cookies help us understand how visitors interact with our website, such as which pages are visited and how customers navigate through the site. We use this information to improve our website and customer experience.
Advertising and targeting cookies
Where applicable, these cookies may help us and our advertising partners understand the effectiveness of advertising and show advertising that may be more relevant to you.
Depending on your location and the technologies used on our website, you may be given the ability to manage your cookie preferences.
You may also manage cookies through your browser settings. Please note that disabling certain cookies may affect how some features of our website work.
7. Analytics and technical information
When you visit our website, technical information may be collected automatically.
This may include information such as:
- your IP address;
- device and browser information;
- pages viewed;
- referring pages;
- interactions with the website; and
- website performance information.
We may use this information to operate, secure, monitor and improve our website and to understand how customers interact with Differently online.
Where possible and appropriate, analytics information may be aggregated so that it is not used to directly identify an individual.
8. How we protect your information
We take reasonable technical and organisational precautions designed to protect personal information against unauthorised access, disclosure, alteration, misuse, loss or destruction.
Our website and the service providers we use may use technologies such as encryption and secure connections to protect information transmitted online.
However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.
If we become aware of a security incident involving personal information, we will take appropriate steps in accordance with applicable legal requirements.
9. How long we keep your information
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected or as required for legitimate business, accounting, tax, fraud-prevention, dispute-resolution or legal purposes.
The period for which information is retained may depend on:
- the type of information;
- the reason it was collected;
- whether an ongoing customer relationship exists;
- legal and accounting requirements; and
- whether the information may reasonably be required to resolve disputes or protect our legal rights.
When personal information is no longer reasonably required, we may delete, anonymise or securely dispose of it.
10. Your personal information
Subject to applicable law, you may contact us if you would like to:
- ask what personal information we hold about you;
- request that inaccurate information be corrected;
- request that certain personal information be deleted;
- object to or restrict certain processing;
- withdraw consent where processing is based on consent; or
- ask questions about how your information is being used.
Requests can be submitted to:
We may need to verify your identity before processing certain requests.
Some information may need to be retained where required by law or where reasonably necessary for accounting, fraud prevention, dispute resolution or other legitimate legal purposes.
11. Consent and marketing preferences
When you provide personal information so that we can process an order, arrange delivery, manage a return or exchange, respond to an enquiry or otherwise provide a service you have requested, we use that information for those purposes.
Where we ask to use your personal information for optional marketing purposes, we will provide you with an appropriate opportunity to consent, opt in or opt out, as applicable.
You may withdraw your consent to optional marketing communications at any time by using the unsubscribe link in our emails or contacting:
12. Third-party websites and services
Our website may contain links to websites, platforms or services operated by third parties.
Differently is not responsible for the privacy practices, content or security of websites operated by third parties.
We encourage you to review the privacy policies of any third-party websites or services that you use.
13. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our business, website, services, technology or legal requirements.
The latest version of the Privacy Policy will be available on this page.
Where appropriate, we may provide additional notice of significant changes.
14. Contact us
If you have any questions about this Privacy Policy, how we process your personal information or your privacy rights, please contact us at:
Differently
Email: info@differently.co.za
